Omnichannel Benchmarking for Pharma

Understand how effective your Omnichannel Marketing is compared to your competitors 

What does good look like?

Your new Omnichannel Marketing strategy is delivering good results and you are getting high engagement with potential leads. But what does 'good' really look like, when compared to your competitors operating in the Healthcare industry?

Understanding how you compare to your peers is a valuable metric, and one that is potentially lost as we move into the new Omnichannel world. 

CSL provides an impartial Omni Benchmarking service for Pharma to address this question. 

It is a syndicated benchmarking service specifically for the pharmaceutical industry, focusing on an agreed set of omnichannel metrics. It highlights areas to concentrate on improving, shows where you are performing well and helps demonstrate what is possible.

Only companies who provide their data into the service will be able to subscribe to the insights generated, with those providing their data gaining a competitive advantage over those that do not participate.

                                                                                                                                                                                                         

Metrics Include:

 


Activity by Channel


Email Stats


Consent Rates


Channel Coverage


Web Traffic 


Coverage Consistency


Activity by Type


There is the ability to add in additional dimensions including; split by primary and secondary care, company size, key therapy areas or other pharmaceutical specific metrics identified.

Insights

The service has been designed by the industry, for the industry. Founding member pharma companies, of different sizes, have worked with CSL to ensure the metrics created are both valuable and practical.

Benchmarking against your peers means you can see:  

  • How your marketing mix compares to others – am I engaging only through digital channels to a higher percentage of targets? 
     
  • What does a good job look like? – could I achieve better consent rates?
     
  • Where should I focus my effort and resource?  By seeing what’s achievable you can make informed decisions

The service runs quarterly, with all data provided in an anonymised format (you can only identify yourself) through a suite of dashboards. 

An example of one of many dashboards available to subscribers 

Get in touch

Don’t hesitate to get in touch for a chat about Omnichannel Benchmarking. You can call us on 01483 528302 or email us on info@csl-uk.com

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